By Feburary 2017, the model of my business shifted. Prospective clients found me and wanted help them with their business. My inbox was full of businesses who needed websites! Woohoo.
I didn’t want to be a full-time freelancer. I had a full-time agency job working as a designer & developer. I made websites everyday, and I loved it. It felt powerful to find what I loved to do.
An Experiment in Brutalist Web Design
If you haven’t gone down the rabbit hole of brutalist websites, I suggest you do. They are weird, raw and uncomfortable. Brutalist websites don’t have marketing strategies with perfectly placed call-to-action buttons and easy-to-fill forms.
What I Love in Web Design Right Now
Wowza! The internet is always full of goodies. This week, I've realzied that I'm really happy when websites don't have the UI of an iOS app. And that I doubt I'll ever be hip enough to work on a website collaboration with Keith Ape.
For Part 2 we will be focusing on all the materials you will need for your freelance business after you’ve done the initial branding discussed in Part 1. When acquiring clients, you exchange a variety of information and your brands needs to carry into every little detail of your business.
I’ve been doing freelance web design for the past year, but I only recently made the push to have a cohesive, put-together web design business. This, of course, started with branding my freelance business—which was admittedly daunting. There are so many effective ways to brand a business, but, in the end, it has to be something that really showcases you and your talents.