Described as the "coolest showroom in America", R HUGHES, located in Atlanta, Georgia, offers the finest in lighting, furniture and textiles. In 2021 I took on the herculean task of creating a fully immersive shopping experience on r-hughes.com. This project included importing 20+ vendors, thousands and thousands of products and creating a custom add-to-cart inquiry process. The end result is a modern and minimal website that offers endless shopping opportunities. Within days of launch we saw the website generate sales from across the Southeast that would have never been possible with just their physical showroom.