Vroman's Bookstore

Vroman's Bookstore is the largest and oldest independent bookstore in California. Located in Pasadena, Vroman's features a wine bar, one-of-a-kind retail collections and a huge inventory of books. In winter of 2020, I helped Vroman's improve their website through a top-to-bottom audit of the customer's online shopping experience. We made it easier and more enjoyable to shop for books and gifts online through improved site navigation, product categorization, local delivery integration and more. The website is a reflection of Vroman's enduring success in the Pasadena community.